On October 13, 2015, nineteen Stanford students participated in the ANA Ideathon, a hackathon for branding concepts to benefit the major international airline, ANA. The ideathon was the first of its kind at the Shorenstein Asia-Pacific Research Center, lead by the Japan Program under the rubric of the Stanford Silicon Valley-New Japan Project (SVNJ).
Looking to double in size in the next three years, ANA faces challenges including international brand visibility. Over a delicious Japanese dinner, millennials from diverse areas of undergraduate and graduate study set out to solve the issue of enhancing ANA's brand awareness in the United States. Within a few short hours, each team, whose members were strangers before the contest began, delivered a three minute pitch on how to solve this brand awareness issue. Executives from ANA, the World Innovation Lab (WiL), and bTrax, judged the pitches, and prizes were given to the winning team for their creativity and the feasibility of their concept.
ANA is a silver sponsor of the Stanford Silicon Valley-New Japan Project.
Students brainstorm then pitch branding ideas to judges at the ANA Ideathon